Comments on: Brand Awareness and India

By: maaf

maaf — Tue, 27 Dec 2011 15:24:08 +0000

where i have to buy sunlight detergent from online shopping

By: kusuma

kusuma — Sun, 06 Nov 2011 12:46:56 +0000

ya its true that now-a-days brands plays an important role it make us to forget what we want to actually buy….i too several times did same mistkes like bislery water instead of asking mineral water and xerox instead of asking photo copies

By: Priyaranjan

Priyaranjan — Mon, 20 Jun 2011 23:49:31 +0000

for xerox it is a curse now as 90% of the people doesn’t know that it is a document company the simply think it is a process

By: Tejal

Tejal — Thu, 24 Feb 2011 06:44:29 +0000

Ya using xerox for Photocopy is very common. infact i have seen companies, institutes using this word……. instead of writing 2 photocopies of a document they write 2 xerox copies of xyz…in the print out for list of documents

Good Knight is another brand

By: Gowri Shankar C

Gowri Shankar C — Fri, 18 Feb 2011 09:29:28 +0000

i havent heard of people saying oil as parachute and radio as mirchi upto my knowledge. sorry if it sounds offending someone

By: Debiprasad

Debiprasad — Sat, 18 Dec 2010 19:26:26 +0000

I know people call photo copy as xerox, vanaspati as dalda, but never heard someone calling oil as parachute, parachute is a popular brand in India.

Is Radio Mirchi so popular that, people call FM as Mirchi?

By: Alok verma

Alok verma — Sat, 18 Dec 2010 17:30:32 +0000

Yes there are other brands most popular and are used in place of products..Xerox…Xerox is name of a photocopy achine and which is a brand name, but even now almost entire India use xerox word in place of photo copy! Similarly till 90′s DALDA brand name is used for Vanaspati Ghee. Simlarly Parashute is used for Hair Oil…these are all the classic examples of the Brand identity.

Even now people use MIRCHI brand name for Radio FM whenever FM is talked about. this is the POWER of Brand Equity earned. and most of these popular brands were the PIONEER Brands of india in their category!

Alok verma

By: Debiprasad

Debiprasad — Sat, 23 Oct 2010 15:33:08 +0000

Thanks Mohan for reminding me about Dalda. I too use the word Dalda instead saying Vanaspati. But it did not came to my mind while writing this post.

Similarly Xerox is another word, I have to use most of the time, otherwise no one understand what I mean.

And I like the way you use the name Fevicol.

By: Mohan

Mohan — Fri, 22 Oct 2010 07:55:07 +0000

hey…how about dalda…its the name of a popular brand of vanaspati…but today any brand of vanaspati is referred to as dalda…my wife simply asks me to get some dalda and i ask her what brand, then she tells me her preferred brand…

how about xerox, which has become synonymous with photocopies…that is the biggest example of product branding…very few sophisticated people in india actually use the word photocopy…everybody else just say xerox…all shops who provide photocopies advertise as “xerox available here”…in fact, if they use the word “photocopies” 99% of their potential customer base will scratch their heads and wander off in search of another shop having a “xerox machine”.

Fevicol is another brand which we liberally use in our day to day conversation, jokes etc and it is synonymous with a sticky, persistent, nagging quality which some people possess!!!

By: SOUJANYA

SOUJANYA — Sat, 18 Sep 2010 09:46:25 +0000

Hi, I wanna share something about the brand…

In our childhood days we use to ask for Reynolds instead of pen in book stores. I don’t know any other pen, than Reynolds that time. But even I started knowing of other pens, I just think of Reynolds only. In between Reynolds was gone down with regular student pen. But I think it came again. So, even today I trust Reynolds. It gives me a feel that its my kind of pen and I won’t be satisfied by other pens easily.