Few days before, I saw Virender Sehwag saying something on a tv commercial. He was saying that, he was not playing this time and will join as a spectator. I thought what happened to him? Why he is saying like Sourav Ganguly said in an ad when he was out of Indian team (remember that Hoo Haa India ad?). Then I came to know that he is promoting Hockey World Cup for Hero Honda. After that Rajyavardhan Singh Rathore and Priyanka Chopra followed with their versions. I also said, “it’s Hero Honda ad, not Hockey ad”. I was simply wrong. While people were going to forget hockey with popularity of cricket, this promotion worked really well. And many Indian watched first match of India in Hero Honda FIH World Cup 2010, Delhi against Pakistan. And the stadium was full of supporters, were cheering Indian team by blowing whistles and saying “Chak de India”.