I was very much impressed by the quality customer service by Airtel Broadband in Chennai. So, I opted to use Airtel for my mobile phone, when I came to Odisha, though I knew that Airtel is costly than other providers. At that time Docomo launched recently and people were enquiring about it, still I preferred Airtel.
When you are selling something, the biggest achievement is when your customers love you. When your customers love you, they return to your business themselves and also they recommend your business to others. So how to make your customers happy and make them to love you? I am not an expert in these, but I love to share my opinions on this.
I have seen many businesses offer a special discount or a free gift to their new customers. If they have introduced this gift or discount from the first day of their business, then it sounds really good. Because all their existing customers already have taken this opportunity, so when the new customers take this offer, those existing customers feel good. But when an existing customers came know about such an offer, which is not for them, but for new customers, they feel cheated. And if they are your loyal customers, then you may loose them in the process of attracting new customers.