When you are selling something, the biggest achievement is when your customers love you. When your customers love you, they return to your business themselves and also they recommend your business to others. So how to make your customers happy and make them to love you? I am not an expert in these, but I love to share my opinions on this.
I have seen many businesses offer a special discount or a free gift to their new customers. If they have introduced this gift or discount from the first day of their business, then it sounds really good. Because all their existing customers already have taken this opportunity, so when the new customers take this offer, those existing customers feel good. But when an existing customers came know about such an offer, which is not for them, but for new customers, they feel cheated. And if they are your loyal customers, then you may loose them in the process of attracting new customers.
It’s around a year back, for the first time when I visited Threadless – a great tees website (or you can call it as online shop). One day I came to know about Twitter Tees (If you wonder what’s Twitter Tees, then I must say “It’s a project by Threadless where they print tweets highly voted by the community and sell for $18”). There are thousands apps are built on Twitter, and Twitter Tees is also one from the good ones. So, from here I came to know about this. I impressed by the great design of the website, the quality of the designs they print on the tshirts (which seems to be a good quality tshirt from the photo) and they way the show their tees – a guy or girl wearing the tee and a great photo!